Channel Voices
Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies.
Episodes
45 episodes
How AI Will Reshape Partner Ecosystems And Keep Human Trust At The Core
We explore how AI can actually help partner programs today, where it still falls short, and what data foundations are needed to turn dashboards into decisions. Margaret Adam, Director Product &...
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30:08
Robots Can Crunch Numbers, Not Buy Coffee | Channel Chewsday
We challenge the doom narrative that AI will replace channel managers and show how the role expands when automation takes the grunt work and humans focus on trust, coaching, and strategy. Practical examples walk through insights, personalisatio...
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6:50
Trust, Recurring Revenue, And The New Channel Reality
This episode of Channel Voices Podcast has been sponsored by Meter.We explore how networking is shifting from hardware refreshes to daily value, why trust must be proven with evidence, an...
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40:52
Data-Driven Partner Coaching | Channel Chewsday
This week on Channel Chewsday, we’re diving into how to turn raw partner data into sharp, personalised coaching that actually moves the needle. If you’ve ever felt your partner enablement relies more on instinct than insight, this one’s for you...
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7:53
Proving Channel ROI | Channel Chewsday
This Chewsday, we chew on how to make channel ROI undeniable with aligned goals, clean data, and human stories that win over finance, boards, and partners. From MDF benchmarks to advisory boards, we share practical tools you can use this week.<...
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7:19
What If Trust Is Your Only Competitive Advantage | Channel Chewsday
We share a no-fluff playbook for channel leaders to turn chaos into momentum through honest communication, smart activation, and practical AI enablement. We cover partner fit, metrics that matter, and how to lead with both heart and rigour....
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8:03
Building Trust Through Consultative Partnerships
Ashby Lincoln, with 35 years of IT industry experience, shares how honesty and technical expertise have been the foundation of his channel business for over two decades.• Building a successful channel business requires bringing value to...
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30:45
Navigating AI and Partner Growth
How do you build a thriving channel ecosystem? When does a partner become truly valuable? And what's the real story behind AI in cybersecurity?Alex Glass brings his wealth of experience from Dell, Rapid7, Duo Security, Tessian, and now ...
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31:28
Why Your Partner Incentive Program is Failing and How To Fix It
Ever wondered why some partner incentive programs drive remarkable growth while others barely move the needle? The answer lies not just in the rewards offered, but in the psychological principles that motivate human behavior.In this tho...
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30:34
From Partner to Vendor: One Channel Leader's Journey
What happens when a partner crosses to the vendor side? Brian Hibner brings a refreshingly honest perspective on channel leadership from his journey as a former Deloitte partner who now leads Flexera's global alliance strategy.Brian's g...
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31:34
Seven Elements That Define Exceptional Partner Experience
Tony De Freitas brings his wealth of channel expertise to Channel Voices, sharing powerful insights on creating exceptional partner experiences that drive real business growth. Having transformed five partner ecosystems throughout his career at...
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32:25
Why You Shouldn't Overlook Distribution
Unlock the secrets of successful channel partnerships with industry veteran Kevin Homer, as he takes us through his compelling journey in the channel industry. With over two decades of experience and valuable lessons from his mentor, Kevin shar...
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36:50
Revolutionizing IT Channel Partnerships: Embracing Digital Transformation with Philip Wegner
Unlock the secrets of modern IT channel partnerships with Philip Wegner, the CEO of TechGrid. Discover how his remarkable journey from the telecommunications sector to founding TechGrid shaped his understanding of the evolving IT landscape. Phi...
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34:13
Asimily's Strategic Pivot from Direct to Channel
Embark on a transformative journey with us as Peter Hancock unravels the secrets behind Asimily's strategic pivot from direct to channel partner sales, a move that has revolutionized their global market presence. With Peter's vast experience, i...
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39:42
Mastering Co-Selling: Strategies for Sales Success Through Partnerships
Unlock the secrets to amplifying sales through the power of partnership with our latest episode featuring the insightful Rachel Tuller. Together, we navigate the shifting landscape of co-selling, a strategy that when executed with precision, ca...
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29:09
Unlocking the Power of Partner Ecosystems for Business Growth
Unlock the secrets to a thriving sales ecosystem where direct and channel sales don't just coexist, but amplify each other's success. Mike Coleman, the channel chief at First Orion, joins us to share his insights into how a robust partner ecosy...
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39:17
Bonus Episode: Volume I
As a special treat to wrap up the year, we've put together a bonus episode that's a compilation of your favorite segment, where we ask our esteemed guests a compelling question: 'What's the one thing you wish you knew before starting your caree...
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21:29
Turning Compliance Regulations into Opportunities for MSPs
Ever wonder how you can turn the complexity of compliance regulations into an opportunity? We've got an episode for you. We've got Cam Roberson from Beachhead Solutions with us, sharing his insights on navigating the convoluted world of complia...
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38:49
From Direct Sales to Channel Strategy: Monica Walton's Success Story at Evoque
Ever wonder how to navigate the shift from direct sales to leading a channel strategy? Let us introduce you to Monica Walton, Senior Vice President of Channel at Evoque, who shares her compelling journey and the secret to quadrupling her team's...
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30:13
Crafting Unique Joint Value Propositions in the Channel
In this episode, we dive into the fascinating world of creating unique joint value propositions in the channel with our guest, Philip Strange - VP Channel Sales at OpsHub, Inc., a seasoned expert in the field.We kick things off by defini...
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30:31
The Evolution and Future of Channel Distribution
In this episode, I sit down with Frank Vitagliano, a seasoned industry expert, to discuss the evolution of channel distribution and the role of the Global Technology Distribution Council (GTDC). Join us as we explore the impact of cloud computi...
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44:07
Building Sustainable Relationships in the Channel: Moving Beyond Transactions
In this episode, we explore the importance of building sustainable relationships in the channel and moving beyond just transactional deals. We sit down with Antoine Jebara, Co-founder and GM, MSP Products at JumpCloud to discuss various strateg...
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38:22
Unlocking the Potential of Channel Partners with Effective Onboarding
In this episode of Channel Voices, I sit down with Patrick Goedhart, Team Leader Channel Sales at Mimecast, to discuss the key elements of a successful channel partner onboarding strategy. Our guest also shares his experiences in implementing s...
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29:17
Leadership in the MSP Industry: Advice from Kam Kaila
This is a great conversation with Kam Kaila, President at IT By Design, about the ever-changing market for MSPs, and strategies for fuelling growth.We discuss Kam's channel background and how the MSP model has evolved over time. She also...
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33:56
Navigating the World of Tech Alliances with Bader Hamdan
In this episode, we had a special guest who shares their career journey in developing technology alliance partnerships. Bader Hamdan explains why technology alliances are crucial in today's partner ecosystems and shares the criteria he uses to ...
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35:27